Boohoo is selling ‘reverse jeans’ and people are not fans

Sometimes, the fashion industry leaves us feeling perplexed.

In fact, quite often – like last week, when Ksenia Schnaider showcased asymmetrical jeans with one straight cut leg and one wide leg.

Boohoo’s latest denim creation has left fans of the brand wondering if perhaps designers are running out of ideas.

Please welcome the utterly confusing ‘reverse jeans’.

Here’s how we imagine the idea was presented at Boohoo – someone from the company woke up early one morning, got dressed in the dark and put their jeans on inside-out.

In a rush, this fashionista popped her coat on before looking in the mirror, and didn’t notice her mistake. An hour later, she’s in a company meeting and to avoid embarrassment, decides to not only own the look, but also pitch it as the latest trend that customers will love.

Boohoo posted a photo of a model wearing the new mid-rise denim and proclaimed: ‘In case you missed the memo, reverse stitched jeans are now a thing!’

Yet, somehow, the style has not gone down well on social media.

In case you missed the memo, reverse stitched jeans are now a thing! 💜💜💜

Shop them- https://t.co/Q4AQt8LwM7

📸: yvzux pic.twitter.com/HuVMZ7QjzC

— boohoo (@boohoo) January 10, 2019

Is this for real! Are we really that desperate for new… https://t.co/8NEpN8DQJO

— Hayley Gwilliams (@hayley_pelham16) January 8, 2019

…Boohoo is deadass selling jeans that are inside out… pic.twitter.com/wjZTJnz8jo

— keri. (@keriiii_x) January 15, 2019

This isn’t the first time Boohoo has committed a fashion faux pas; the retail company was accused of using padding on slim models for a plus size range in December last year and just a few days ago the Advertising Standards Authority (ASA) launched an investigation into claims a Boohoo ‘Faux Fur Pom Pom Jumper’, which was advertised as faux fur, actually contains real fur.

Boohoo also isn’t actually the first to embrace the look, either.

As part of the ‘Unravel Project’ in redesigning classic outfits, Ben Taverniti released a pair of reverse mid-rise denim shorts, sold at Farfetch for just £375.

The phrase ‘to create something new, you must first destroy’ is scrawled on one of the pockets, so at least Taverniti made it clear what his mission was.

Another delight on the fashion retail site was the jeans with the random pair of tights attached to them, that we told you about in August, 2018.

If innovative and unusual fashion is your thing, you can order the reverse jeans in size 6-12 and they’re even on sale, having been reduced from £22.00 to £16.50.

Maybe the lack of popularity had something to do with it?

But, if the January purse strings are a little tight, you could just grab a pair of existing jeans in your wardrobe, turn them inside out and go with that.

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